A 3D valve that redraws itself with every option
The starting point
Taking a sample without disrupting production
FAMAT makes sampling valves for powders: they let you take a sample of a running production without affecting it. The Swiss company exports worldwide.
A valve isn't chosen off the shelf: type, material, seals, actuator, nose, piston, every choice changes the part and its price.
What it cost
A part to compose, hard to picture
Six choices that each change the part: the client had to picture the final part without seeing it.
[How clients chose their valve before the configurator, probably from a hefty catalogue, remains to be confirmed with FAMAT.]
The solution
The valve is assembled on screen, and it redraws itself
On FAMAT's website, a 3D configurator: you choose the valve type, then the material, seals, actuator, nose and piston, and the model updates with every choice.
The client no longer reads a description of what they're ordering: they see it, and they see what each option changes on the part.
Key decision
Why a separate application, rather than a module of the site?
The configurator could have been a module added to FAMAT's site. It's a standalone application, hosted by us and embedded in the page.
That way it evolves at its own pace, without depending on the updates of the site hosting it, or blocking them.
Key learning
A configurator isn't a form with a picture beside it
The simplest option would have been a series of drop-down lists, with a photo of the standard model alongside. Cheaper, but useless: the client wants precisely to see what changes when they leave the standard.
The result
- [Figure to be provided by FAMAT: requests received via the configurator]
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