The blog

What we learned by shipping. Pointers to help you decide, comparisons without jargon, and what the Swiss context really changes.

AllGuidanceToolsDigital Switzerland
Featured

The pitfalls to avoid when having custom software developed

Four decisions are made at the start of a custom project, and three of them can't be undone afterwards. None of them is technical.

Maurice MoreillonGuidance · 23 septembre 2026 · 3 min de lecture
Training your teams in AI: what's left three months laterEveryone comes out of a training day motivated. It's what happens in the following weeks that decides whether it was any use.Guidance3 minBringing in reinforcements on a running project: what the hourly rate doesn't tell youThe daily rate is the part of the price you can compare. The rest (ramp-up, reviews, what leaves with the person) can't be compared, and often weighs more.Guidance3 minDevelopment quotes: why such different prices?Three providers, the same need, and three proposals that aren't talking about the same project. The price gap almost never comes from the price.Guidance3 minWhy AI projects stall between the demo and productionThe demo is the easy part. It's afterwards that budgets stop, and almost always for the same reasons.Guidance4 minChoosing a digital agency in Geneva: five questions that matterYou're about to entrust a budget and several months to a team you don't know. Here's what we advise you to check, including with us.Guidance2 minFour things to settle before opening an AI agent to your clientsAn agent that makes things up doesn't produce a visible error. It produces a well-written, assertive, wrong sentence, and you're the one who'll be blamed.Guidance3 minAutomating without producing errors fasterA badly set-up automation doesn't save time. It does the same work, faster, still wrong, and with nobody checking.Guidance3 minWebsite redesign: 5 decisions that matter more than designA redesign is often judged on its mock-ups, yet a better-looking site can bring in less. Five decisions to make before the design.Tools4 minERP projects: what's decided before installing anythingA failing ERP usually works very well. What didn't hold up lies elsewhere, and is decided before the first day of configuration.Tools3 minHosting your data in Switzerland: what it changes, what it doesn't"Hosted in Switzerland" has become a selling point. It's one of ours too: all the more reason to say precisely what it covers.Digital Switzerland2 minFive alternatives to the Google Maps APIYou don't change map providers for fun. You change when the bill climbs, when the licence pinches, or when the data has to stay somewhere specific.Tools2 minWeb app or mobile app: how to decideThe question almost always arrives the wrong way round. "We need an app" isn't a need, it's already an answer.Guidance2 min