Mobile application development 7 trends for 2023

Exponent team


October 11, 2023
7 trends for 2023

Today, 6.92 billion people own a smartphone, which has become an essential means of communication on a global scale.

This massive growth has also boosted the mobile app market, attracting more and more professionals, especially in the field of digital marketing. How can you stand out this year among the thousands of applications already available on the stores?

Explore at least one of the following seven mobile app development trends for 2023…

The Advent of 5G:

5G represents one of the most significant technological advances in the field of telecommunications.

She offers :

  • faster connectivity,
  • reduced latency,
  • exceptional fluidity during data transfers between connected devices, as well as increased security and optimization of mobile payments.

Mobile application development is profoundly impacted by the arrival of 5G, requiring developers to take full advantage of this technological advancement to improve mobile task management for users.

The Rise of Artificial Intelligence (AI) and Machine Learning (ML):

AI and ML have revolutionized many industrial and commercial sectors, with applications such as:

  • voice recognition,
  • facial recognition,
  • learning abilities.

These technologies allow applications:

  • detect objects via the camera,
  • predict user behavior, while integrating advanced security features.

Some of them are even capable of writing emails independently, with a professional tone and impeccable spelling.

Instant Applications (Instant-Apps):

Instant Apps allow users to test games or apps without installing them on their device.

This approach allows the functionality of an app to be presented without requiring a full download, making it easier for the user to decide whether to keep the app on their device.

Instant apps, when combined with marketing strategies, are expected to be very popular this year.

Augmented Reality:

Interest in augmented reality continues to grow, particularly in areas such as:

  • health, trade,
  • education,
  • tourism.

Rather than creating an artificial world to replace the real world, augmented reality enriches the experience by adding data or objects to existing reality.

Many smart industries are turning to augmented reality to provide customers with an experience similar to what they would find in-store.

Foldable Screens:

Foldable smartphones, such as the Samsung Galaxy Z Fold 4, Galaxy Z Flip 4, Huawei Mate

Although their market share is currently limited, it is expected to increase significantly by 2025.

Mobile app developers will face the challenge of adapting to different display modes and screen sizes.

Wearables:

Application development for wearable devices is growing significantly thanks to technological innovation.

Wearable apps will become an everyday necessity, as evidenced by Apple's recent update to WatchOS, which allows Apple Watch apps to run standalone without requiring an iOS companion app.

On-Demand Applications:

Improving service and customer experience is expected to be a priority in 2023 for on-demand apps, such as Airbnb, Uber and Netflix.

These applications optimize the execution of daily tasks, whether:

  • health care,
  • beauty treatments,
  • groceries,
  • sale to detail,
  • food delivery,
  • transport, by providing instant services based on the location of users.

This year, integrating a mobile app can bring many benefits to your business:

  • the differentiation,
  • expanding your target audience,
  • improving the user experience,
  • customer loyalty
  • optimized communication,
  • a profitable investment in the long term.

Consider developing a comprehensive strategy to get the most out of your mobile app.

What advantages does creating a mobile application offer for your business?

With the advancement of new technologies, businesses have many innovative means of communication at their disposal.

Among these, mobile applications are widely adopted by the majority of businesses.

So what are the benefits of equipping your business with a mobile application?

Stand out from competition :

By equipping your business with a mobile application, you clearly distinguish yourself from your competitors.

Even though many companies have adopted mobile applications, certain sectors still remain poorly digitalized.

If you're in one of these industries, it's likely that most of your competitors don't have a mobile app yet.

By collaborating, for example, with a mobile development agency like The Tribe for the creation of a mobile application, you stand out and gain a competitive advantage, demonstrating your commitment to innovation and customer satisfaction.

Expand your audience:

In addition to standing out from the competition, acquiring a mobile application allows you to reach a larger audience.

Most of your customers use their smartphones daily, bringing your business closer to a large number of users.

Additionally, the younger generation is particularly active on their smartphones, which can be an asset for digital marketing if your business primarily targets this demographic.

Improve user experience:

Mobile app development provides a superior user experience. Browsing a mobile app is generally more user-friendly than a website, as the apps are specifically designed for smartphones, providing a polished interface for an optimal experience.

To win the loyalty of customers :

A mobile app is a great way to build customer loyalty by creating a strong connection between your brand and them.

Simply downloading your mobile app demonstrates a customer’s interest in your business.

Additionally, regular interaction with the app on their smartphone maintains this engagement and facilitates access to your offers and services without having to open a web browser.

Effective communication:

A mobile application is also a valuable tool for optimizing your company's communication.

You can implement mobile marketing strategies using innovative features such as geolocation or push notifications available on smartphones.

This allows you to target specific categories of users for targeted communication about your brand or products.

Profitable investment:

Ultimately, developing a mobile app for your business is a profitable long-term investment.

The benefits mentioned above help make your investment profitable. However, it is essential to establish a comprehensive promotion strategy before starting the creation of the mobile application, which will help maximize the return on investment (ROI) generated by the application for your business.

To create content that stands out, it is essential to know your target audience. This means you need to understand who the people you are trying to reach with your content are.

Identifying your target audience is the first step to creating content that will meet their needs and grab their attention.

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