CRM integration into e-commerce : Optimize customer relations

Exponent Team


April 12, 2024
online shopping

CRM integration with e-commerce: maximize the benefits

CRM, or customer relationship management, is much more than just software. It is a comprehensive platform intended to facilitate interactions between your business and your customers, an essential tool to save time and optimize communication, thus offering your customers quality services and intuitive solutions for their purchasing needs.

What are the key elements of CRM?

management develops marketing

A typical CRM system encompasses various components:

  • An exhaustive customer database,

  • Technical support features,

  • Effective marketing tools,

  • Organizational features for your support team.

To take full advantage of the integration between your CRM and your e-commerce platform, read this article for a successful integration or request the information directly by clicking below.

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Place your customers at the heart of the process

Improve the customer experience

Integrating e-commerce with CRM significantly improves the customer experience in several ways.

By providing real-time updates on order status, inventory availability, and shipment tracking, your CRM helps customers stay informed about their purchases.

For online retailers practicing omnichannel commerce, e-commerce CRM also helps collect customer data across different channels, providing valuable insight for increased personalization.

After sales services

After-sales services play a crucial role in any online business, regardless of the products sold.

They strengthen customer loyalty, drive sales and increase the lifetime value of each customer.

One of the biggest benefits of e-commerce CRM is its ability to enable your sales team to quickly resolve customer issues before they escalate.

Order issues, out-of-stocks, and product questions can be handled accurately by salespeople who are knowledgeable about their customers' behavior.

Visit our page dedicated to CRM to have a overview of our offers

Enhance your marketing campaigns

In order to enhance your marketing campaigns, take careful note of the following points:

Optimized marketing and promotion

Integrating CRM with the marketing department provides store owners with centralized access to customer data, improving all marketing activities from planning to execution.

When your customers receive highly personalized email marketing, it has a direct impact on the performance of your online store.

In-depth analytics and continuous monitoring

CRM integrations in digital marketing provide a wealth of valuable information.

Customizing dashboards allows:

  • to use customer data,

  • generate reports on sales objectives

  • to discover new opportunities. For example, you can quickly identify inactive customers and offer them special offers to entice them to come back.

Give your sales teams the means to succeed

Providing a comfortable environment for the sales team and implementing a rigorous organization are essential for your success because of the following elements:

Improve sales team performance

Any business with a customer service team or sales representatives can benefit from a CRM integration. This helps increase employee productivity by providing them with instant access to customer data, making cross-selling and upselling easier.

Better inventory planning and forecasting

A well-used CRM system provides valuable data on which products are in highest demand, helping to optimize inventory and order planning.

Minimize errors and costs

CRM and e-commerce integration reduces errors related to manual data entry, resulting in greater operational efficiency and reduced costs.

Gain a competitive advantage

Automating data flows between CRM and e-commerce improves the overall efficiency of your business, thereby strengthening its competitiveness in the market.

In summary, integrating CRM with e-commerce offers a multitude of benefits, from improving customer experience to optimizing the performance of your sales team.

By following best practices and taking full advantage of the features offered, your business can strengthen its market position and build customer loyalty.

To complete, here is another text integrating information on CRM software for e-retailers:

The 5 CRM software for e-commerce

  • Sellsy: a complete suite designed specifically for e-commerce needs;

  • Odoo: customer-centric, with robust features for customer relationship management;

  • Axonaut: integrated with Prestashop and Woocommerce for efficient management of online sales;

  • Salesforce: a complete solution offering a feature-rich e-commerce experience;

  • Hubspot: combining CRM and inbound marketing for a global approach to e-commerce.

Essential functionalities of an e-commerce CRM

Now, let’s look at the essential functionalities of an e-commerce CRM:

An e-commerce CRM brings together strategic data such as the most popular products on your online store.

It provides a complete view of each customer, including their order histories, payment preferences, and the products they have viewed.

In addition, an e-commerce CRM is compatible with at least one e-commerce platform.

For those wondering which CRM software to connect to their specific ecommerce platform, here are some pointers:

  • For Shopify: Sellsy, Salesforce and Hubspot offer seamless integrations.

  • For Woocommerce: Axonaut and Sellsy are suitable choices.

  • For PrestaShop: Axonaut, Sellsy, Salesforce and Hubspot are all compatible.

  • For Magento: Sellsy and Hubspot are reliable options.

Exponent, your web agency in Geneva offers CRM software compatible with the technologies used to create your online store. Click the button at the bottom for more information.

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