Guide to website creation : tips and strategies

Exponent team

April 22, 2024
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Website creation: simple tips for success online

Hasn't the creation of a website become a crucial step for any business or individual wishing to prosper online. However, the mere existence of a site is no longer enough. You have to go above and beyond to stand out among the multitude of web pages and attract the coveted attention of users.

So, whether you are a beginner entrepreneur or an established business, the question arises: How to succeed in your online presence? How to design a website that not only attracts, but also engages and retains visitors?

In this article, we will reveal the secrets of successful website creation, step by step. From planning to going live, you'll discover the essential tips for designing an effective website, tailored to your needs and those of your target audience.

Next, we will discuss another crucial aspect: How to choose the right website creation agency? Faced with a multitude of options, it is essential to know how to select the partner who will bring your ideas and aspirations to life in the virtual world.

Finally, we will explore the different platforms available for creating websites, highlighting their advantages and disadvantages in order to help you make the choice best suited to your project.

How to plan and design a website?


To effectively plan and design a website, follow these key steps:

1. Reserve a domain name

Choose a domain name that reflects your brand and is easy to remember.

  • Check domain name availability and reserve it to avoid confusion with other companies.

2. Choose a host for your website

  • Select a host that meets your needs in terms of traffic, security and technical support.

  • Compare the different types of hosting (shared vs dedicated) to find the one that best suits your site.

3. Choose a CMS and configure the website

  • Choose a content management system (CMS) adapted to your skills and objectives.

  • Customize CMS settings to meet your site's specific needs.

4. Create site models

  • Design mockups that define the structure and navigation of your site.

  • Integrate graphic and functional elements to visualize the final design of the site.

5. Create the content of your website

  • Write relevant and engaging content for each page of your site.

  • Select media (photos, videos) that enrich the user experience.

We have an experienced team for content creation. Do not hesitate to contact us.

6. Do tests before going live

  • Perform compatibility tests on different devices and browsers to ensure optimal user experience.

  • Check the functionality of all links and forms to avoid navigation errors.

7. Put the website online

  • Publish your website on the hosted server and make sure it is accessible to the public.

  • Announce the launch of the site to your customers and partners to generate traffic from the start.

By following these methodical steps, you will be able to plan and design an effective website that meets the needs of your business or online project.

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How to choose a website creation agency?

When you are looking for a website creation agency, several aspects must be considered to guarantee the success of your online project. Here are some tips to help you make the right choice:

1. Evaluate the agency’s experience and portfolio

  • Review previously created sites to assess their quality and adaptability to your specific needs.

  • Check if the agency has experience in your field of activity.

2. Check the technical skills of the team

  • Make sure they are familiar with the latest technologies and web design standards.

  • Ask for demonstrations of their technical skills.

3. Assess communication and understanding of needs

  • Choose an agency with whom you can easily communicate and who understands your objectives and requirements.

  • Make sure the communication process is smooth and transparent.

4. Review the services offered

  • Check if the agency offers services such as SEO and site maintenance.

  • Make sure prices are transparent and fit your budget.

5. Ask for references and testimonials

  • Do not hesitate to ask for references and testimonials from previous clients to assess the quality of the agency's work and customer service.

  • Check online reviews to get an idea of the agency's reputation.

By following these tips, you will be able to choose a website design agency that will perfectly meet your needs and help you achieve your online goals.

To explore our portfolio, go here !

Which platform should you choose to create a site?

To create an effective website, the choice of platform is crucial. Here is an overview of the main options:

WordPress: Undisputed leader

  • Offers a user-friendly interface and an intuitive site editor.

  • Has a huge range of features for content management, SEO and blogging.

  • Ideal for businesses wanting to present their services or products in a professional manner.

  • Can be customized to meet specific needs thanks to its flexibility.

Drupal: For ambitious projects

  • Suitable for websites requiring advanced functionality and high customization.

  • Requires in-depth technical knowledge but offers a multitude of possibilities for experienced developers.

  • Perfect for high traffic websites or complex projects requiring sophisticated management.

Other options:

  • Shopify: platform specialized in online commerce, offering advanced features for online stores.

  • Joomla: Suitable for medium-sized projects with robust content management features.

  • Prestashop: Suitable for small and medium-sized businesses wanting to create an online store with advanced e-commerce features.

Although WordPress and Drupal are the preferred choices for a web agency, each platform has its advantages depending on the specific needs of your project. Make sure you choose the one that best suits your goals and technical skill level.

If you want to use artificial intelligence to develop a website, please read the following article on website creation with AI.

How to promote your website? Strategies and Practical Advice

Nowadays, creating a website is an essential step for any business or professional wishing to expand its online presence.

However, with the proliferation of websites in various fields of activity, standing out among the competition and attracting the attention of your target audience can prove to be a significant challenge.

It is not enough to simply create a website and launch it so that it is known and visited by your audience. In this article, we explore effective strategies for promoting your website and increasing traffic, along with practical tips for optimizing your online presence.

Establish a Promotion Strategy

Before you start promoting your website, it is crucial to establish a clear strategy and answer certain questions to frame your approach.

What are your promotional objectives? Do you want to generate more traffic to your site? Promote a new product or service?

It is important to define your promotional motivations and objectives so that you can develop an effective strategy.

Know your Audience

Identify your target audience by creating detailed personas. Explore their spending habits, needs, preferences and demographics. This in-depth understanding of your audience will allow you to adapt your promotional message and choose the most appropriate communication channels to reach your target.

Allocate Resources

Determine how much time and budget you are willing to invest in your online promotion strategy.

Whether for advertising campaigns, paid search, collaborations with influencers or other digital marketing initiatives, it is essential to define your needs and available resources to achieve your objectives effectively.

10 Actions to Promote your Website

  1. Develop your Brand Image: Highlight your added value and your expertise in your field by creating quality content. Also work on the visual identity and design of your website to strengthen your online presence.

  2. Mention your Site: Include your website link on all your communication media, such as emails, business cards and social networks, to increase your visibility.

  3. Work on your Natural Referencing (SEO): Optimize your site for search engines by choosing the good keywords, optimizing your content and getting quality backlinks.

  4. Set up a Blog: Create a blog section on your site to share informative and useful content, thereby strengthening your expertise and authority in your field.

  5. Use Email Marketing: Create a mailing list and use email marketing to promote your site, inform your audience and encourage engagement.

  6. Create your Google Business Profile: Improve your local SEO by creating and optimizing your Google Business listing, which will help your site appear in local search results.

  7. Advertise on Social Media: Create targeted advertising campaigns on social media to increase your visibility and attract qualified traffic to your website.

  8. Create Campaigns Google Ads: Use Google Ads to place targeted ads in search results and on the display network, thus increasing your online visibility.

  9. Make Partnerships: Collaborate with influencers or other complementary businesses to expand your audience and attract more visitors to your site.

  10. Online Press: Promote websites through articles and online press releases to increase its notoriety and visibility.

Promoting your website requires a well-thought-out strategy and targeted actions to achieve your objectives. Ask the experts of the Exponent team for advice by clicking on the button below.

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