Impressive! Web agency in Lausanne transforming SMEs

Impressive! Web Agency in Lausanne that Transforms SMEs

In today's digital world, small and medium-sized businesses (SMEs) must adapt to stay competitive. An effective online presence is essential to attract customers and maintain their loyalty.

We are a Lausanne web agency that stands out by transforming the way SMEs connect with their audience. In this article, we will explore how to help businesses grow, providing concrete results, impressive numbers and an insight into their unique methodology.

1. The importance of an online presence for SMEs

According to a study conducted by Ifop, approximately 80% of consumers conduct online research before making a purchasing decision. In Switzerland, 2021, where 96% of the population uses the Internet, it is crucial for SMEs to have online visibility. A Google study reveals that 76% of customers visit a website before visiting a physical store. These figures clearly show that companies that neglect their online presence risk losing customers to their competitors.

2. Exponent: A Lausanne web agency dedicated to SMEs

1. Recognized expertise

   Exponent is a digital agency, specialized in the creation of tailor-made websites, natural referencing (SEO) and digital communication. With our team of passionate experts, our agency supports SMEs in their digital transformation. Their personalized approach focuses on your specific objectives, thus guaranteeing tangible results.

2. Varied and adapted services

   The services we offer include:

   • Website design: Creation of responsive and attractive sites that reflect the visual identity of the company.

   • SEO and digital marketing: Optimization of sites for search engines to improve visibility and attract qualified visitors.

   • Social media management: Development of strategies to engage customers on social platforms.

   • E-commerce site Development of adapted solutions to sell online effectively.

   • Mobile application creation:

3. Our methodology

We distinguish ourselves by its rigorous and structured methodology, which guarantees optimal results for its clients. The agency adopts a multi-step approach, ensuring that each aspect of the digital strategy is taken into account.

1. In-depth analysis

   Before any intervention, Exponent carries out an in-depth analysis of the company's current situation. This includes evaluating the performance of your website, studying competitors, and understanding specific customer needs. This step is crucial to establish a solid foundation on which to build future strategies.

2. Developing a tailored strategy

   Once the analysis is done, our team develops a tailored strategy that meets the identified needs. This strategy can include recommendations for website redesign, content optimization, setting up online advertising campaigns, and much more. The goal is to ensure that every action taken is aligned with your project.

3. Implementation and monitoring

   Once the strategy is approved, Exponent moves to the implementation phase. Our Geneva web agency works closely with its clients to ensure that all recommendations are implemented effectively. Regular monitoring is also put in place to assess the impact of the actions taken and adjust the strategy if necessary. This iterative approach allows for continuous optimization of online performance.

4. Impressive Numbers

Exponent doesn’t just provide services; it also produces measurable results. According to internal data, the agency’s clients see on average:

• A 50% increase in organic traffic to your website in the first three months.

• A 20% improvement in conversion rate, which means more leads converting into buyers.

• An average 3 times increase in social media reach thanks to targeted campaigns.

5. The Importance of SEO for SMBs

SEO is a key part of any SMB’s digital strategy. According to Hubspot, 71% of Google searches result in a click on the first page of results. This means that if your business doesn’t appear among the first results, you’re missing out on a significant portion of your potential customer base.

Exponent implements SEO strategies tailored to the needs of SMEs, focusing on relevant keywords and optimizing the content of your site. Their methodology includes:

• Keyword research Identify the terms that potential customers use to search for similar services or products.

• On-page optimization: Improve the internal elements of the site (titles, tags, etc.) to promote better ranking on search engines.

• Netlinking strategies Establish partnerships with other sites to improve the authority of the site.

6. A client-centric approach

Exponent stands out for its client-centric approach. The agency works closely with its clients to understand their specific objectives and challenges. This allows them to create tailor-made solutions that truly meet the needs of SMEs.

1. Transparent reporting

   The agency also provides regular and transparent reports, allowing clients to track the evolution of their online performance. This builds trust and ensures smooth communication throughout the process.

7. Conclusion

In conclusion, we position ourselves as an essential digital agency, dedicated to the transformation of SMEs. Thanks to its expertise in website creation, SEO and digital communication, it helps companies stand out in a competitive digital landscape. Concrete results, customer testimonials and impressive figures demonstrate the positive impact we have on the growth of SMEs.

If your company is looking to improve its online presence and transform its results, contact us. With their personalized approach and expertise, our team supports you towards success in the digital world.

Sources :

• Ifop : Internet usage statistics

• Hubspot : Importance of SEO

Thus, we are not just a simple web agency; it is a catalyst for change for SMEs in Lausanne.