Advantages of Communication Agencies in Switzerland

Exponent Team


April 15, 2024
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What are the advantages of using a communications agency in Switzerland ?

In a world where communication is a crucial pillar for business success, choosing the right approach to manage your communication strategy is essential.

In Switzerland, the land of precision and excellence, communications agencies play a vital role in helping businesses achieve their goals effectively and efficiently.

This article explores the advantages of using a communications agency in Switzerland compared to internal communications management.

Knowledge of the online advertising market in Switzerland

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A digital agency in Geneva should have a thorough understanding of the local market. In addition, its ability to adapt to the cultural and linguistic specificities of Switzerland is required to be able to help a company in its growth.

Some figures summarizing the situation of the online advertising market in Switzerland in 2023 (source: Federal Office of Communication)

Market volume:

  • Online advertising represents 43% of the advertising budget of Swiss advertisers.

  • The Swiss online advertising market should be between 1.5 and 3 billion francs per year.

Distribution of market shares of different advertising formats:

  • 36% of expenses related to online advertising are devoted to on-screen advertising.

  • 29% is allocated to search engine advertising.

  • 18% are dedicated to video advertising.

Revenue shares:

  • Media costs themselves represent the largest share of the online advertising budget.

  • Nearly 17% of costs are spent on the creation of digital advertising media.

Agency fees:

  • Advertisers only spend 2% of their budget on fees, according to the survey.

  • Fees for online advertising are often included in the calculation of media costs and are not shown separately.

These figures provide a clear overview of the distribution of expenses and revenues in the Swiss online advertising market, as well as current practices in terms of billing and agency fees.

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Expertise and strategic advice to develop a strong brand identity

Communication agencies in Switzerland benefit from in-depth expertise in their field. Their team of experts is constantly up to date with the latest trends in communication, marketing and digital strategy. By using an agency, companies can benefit from personalized advice and solutions adapted to their specific needs.

Communications experts offer strategic advice to develop a strong and coherent brand identity by taking into account the following eight points:

Define your values and your why:

Understand the company's motivation and beliefs to create an authentic brand identity.

Know the needs of your buyer persona:

Understand in depth who the target customer is, their purchasing behaviors, issues and passions to better touch them emotionally.

Propose a suitable offer:

Develop products or services that precisely meet the needs of the target clientele, by following a rigorous process and carrying out competitive intelligence.

Use storytelling:

Tell an authentic and exciting story around the brand to establish a strong emotional connection with the target audience.

Have a strong visual identity:

Carefully choose a color palette, typography, patterns and pictograms that reflect the brand identity in a coherent manner.

Define your logo:

Create a simple and recognizable logo that represents the brand's DNA and reinforces its visual identity.

Communication :

Develop a coherent communications strategy, using social networks and the website to promote the brand effectively.

Don't be afraid to change your visual identity:

Be prepared to evolve and adapt the brand's visual identity according to market changes and the evolution of the company.

Expertise in digital marketing

Swiss agencies are recognized for their excellence in SEO, ensuring maximum visibility on the Internet.

Digital marketing expertise is a valuable asset for any web agency in Geneva, offering a range of tangible benefits for businesses looking to thrive in an ever-changing digital landscape. Here are some key points to consider:

In-depth knowledge of channels and trends:

A digital marketing expert has in-depth knowledge of all digital marketing channels, including SEO, social media, email marketing and paid advertising. This expertise allows him to choose the best strategies adapted to the specific needs of each company.

Implementation of safe and effective practices:

By hiring a digital marketing expert, businesses can be assured that the techniques used comply with search engine guidelines and ensure a long-lasting online presence. This minimizes the risks of using questionable tactics that could result in search penalties.

Optimization of results and return on investment:

Through in-depth data analysis and the implementation of SMART goals, a digital marketing expert can accurately measure the effectiveness of campaigns and adjust strategies accordingly. This ensures a better return on investment and optimal use of available resources.

Adaptability to specific needs:

Every business has unique digital marketing goals and needs. A subject matter expert is able to tailor strategies based on these specific needs, providing a personalized approach for each client.

Constant monitoring of trends and technologies:

The digital marketing landscape is evolving rapidly, with new trends and technologies emerging regularly. A digital marketing expert constantly stays up to date with these developments, ensuring that the strategies implemented are always at the forefront of innovation.

Utilizing the digital marketing expertise of a web agency in Geneva provides businesses with the competitive advantage needed to succeed in a competitive online environment.

By combining in-depth knowledge of digital channels, implementation of safe and effective practices, and an ability to adapt to the specific needs of each client, a digital marketing expert can help businesses achieve their growth and revenue goals. online success.

To better understand the relationship between a web agency and digital marketing, visit this page.

Quality and Creativity

Switzerland is renowned for its constant search for quality and innovation. Swiss communications agencies are no exception to this rule. Their creative approach and attention to detail are reflected in the quality of their achievements and projects.

The creativity of Swiss agencies translates into memorable and impactful advertising campaigns.

Their design expertise guarantees visual creations that are both aesthetic and functional.

Agencies recognized for their achievements demonstrate their commitment to excellence and innovation.

Project Management and Customer Service

Using a communications agency in Switzerland also offers the benefit of effective project management and superior customer service.

Businesses can count on a dedicated team to manage all aspects of their communication, from initial briefing to final delivery.

  • Swiss agencies are recognized for their professionalism and their compliance with deadlines.

  • Personalized customer service ensures fluid and transparent communication throughout the project.

  • Rigorous campaign management guarantees tangible and measurable results for clients.

Networks and Relations

In Switzerland, communications agencies maintain close relationships with an extensive network of partners and media. Their in-depth knowledge of the local market allows them to create targeted and effective advertising campaigns.

Relations with local and national media facilitate the dissemination of messages to the target audience.

Communication agencies in Switzerland are well connected in the business world, which can open doors and opportunities for businesses.

Their presence in major Swiss cities such as Geneva, Lausanne and Zurich offers a strategic advantage to reach different market segments.

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Conclusion

Contacting a communications agency in Switzerland has many advantages compared to internal communications management.

Through their expertise, creativity and exceptional customer service, these agencies help businesses develop a strong and impactful presence in the market.

Their ability to provide tailored solutions and effectively manage projects makes them invaluable partners for any business looking to stand out in a competitive environment.

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